Facebook Ads vs. Google Ads: Which is Better for Your Business?

When to Choose Facebook Ads?

Advantages of Facebook Ads

1. Detailed Targeting
   Facebook Ads allows you to target extremely specific audiences. If you sell dropshipping products in Spain , you can filter by interests related to your products or online shopping behaviors.
2. Creativity and Engagement
   Visual formats (images, videos and carousels) are perfect for displaying products in an attractive way. This works especially well for businesses with a catalog of visually striking products, such as fashion or gadgets.
3. Branding Strategy
   Ideal for businesses that want to increase brand recognition or interact with new audiences.
4. Lower Initial Costs
   In general, CPC on Facebook Ads is usually cheaper than on Google Ads, making it ideal for those on tight budgets.

Common Use Cases

• Businesses that are just starting out and looking for new audiences.
• Online stores that need to highlight products visually.
• Quick promotions or discounts.

When to Choose Google Ads?

Advantages of Google Ads

1. Active Demand Capture
   Unlike Facebook, Google Ads connects with people who are already searching for a specific product or service. This makes it ideal for ecommerce and businesses with high competition.
2. Variety of Formats
   From text ads in search to YouTube videos and Google Shopping campaigns, Google Ads covers multiple touchpoints.
3. High Conversion
   Since users are actively searching, campaigns typically generate a better return on investment (ROI).
4. Global Coverage
   With Google, you can reach users anywhere in the world. This is especially valuable for digital businesses that operate in international markets.

Common Use Cases

• Online stores with extensive catalogs that can use Google Shopping campaigns.
• Businesses that need immediate traffic to convert into sales.
• Local services that want to appear in geolocalized searches.

Facebook Ads vs. Google Ads: Comparison by Price and ROI

Which Platform is Best for You?

The choice between Facebook Ads and Google Ads depends on several factors:

1. Business Objective

• If you want to increase the visibility of your brand , opt for Facebook Ads .
• If your goal is to sell products or capture leads, Google Ads is usually the best option.
•  

2. Budget

If you’re on a budget, Facebook Ads may be cheaper up front. However, Google Ads can offer a higher ROI in the long run.

3. Type of Business

• For an online store or dropshipping model , Google Shopping in Google Ads can be extremely effective.
• For visually appealing products, Facebook Ads will be better at capturing attention.

Combined Strategy: The Key to Success

Instead of choosing one platform over another, many companies opt for a combined strategy . For example:

• Use Facebook Ads to reach new audiences and generate initial interest.
• Use Google Ads to capture that demand at the moment of conversion.

This strategy can maximize the reach and effectiveness of your campaigns.

What do the experts say?

At Sellencia , we have helped businesses in Spain optimize their campaigns on both Facebook Ads and Google Ads. Our advice: don’t choose based on price, choose based on strategy. Each platform has its strong point and, used appropriately, can be a powerful ally for your business.

Would you like to know how to implement an effective digital marketing strategy that combines both tools? Contact us here and we will help you create a personalized plan.

Conclusion

Ultimately, the decision between Facebook Ads vs Google Ads will depend on your goals, your target audience, and your budget. Both platforms have unique advantages that, when used well, can help you grow your business, whether it’s an online store , a dropshipping model, or any other type of digital business .

If you want to get fast and effective results, consult our experts at Sellencia . We are ready to take your advertising to the next level!